A company’s culture is what truly makes it unique. It defines how your organisation interacts with each other and the teams interact with their clients, business partners and customers. Essentially it is the formula that inspires and motivates employees and what is responsible for attracting and attaining great talent. Creating a great company culture and positive atmosphere is not optional anymore as it directly affects employee retention, reputation, productivity and quality. It represents a set of behaviours, values, reward systems and rituals that make up your business. The impression you get when you visit a company is demonstrated not only through the behaviour of your employees and their enthusiasm, but also by the office space itself.
Working in a busy, vibrant and aesthetically pleasing space that has aligned core values and an inspiring persona immediately creates a positive energy that will not only improve employee output but make it a far more enjoyable experience. However worryingly, an US study conducted in 2015 showed that only 31% of employees are engaged at work with 51% disengaged and 17.5% actively disengaged Click here.
Having conducted countless interviews, I know that job-seekers consider culture as important as salary and benefits and for smaller businesses it can often be the difference between success and failure.
A recent survey by Deloitte shows that culture, engagement and employee retention are now some of the biggest challenges that business managers and leaders face within their company. Linkedin, Indeed and Glassdoor now provide a company’s employment brand and their culture as public information. As a result, it is very easy to quickly determine what is an enjoyable place to work and what isn’t. Further analysis of the Glassdoor database demonstrates that employees give their company an average score of a C+ (3.1 out of 5) when asked if they would recommend their company to others. (Bersin by Deloitte research with Glassdoor).
Creating a company culture that oozes success is not easy but there are a range of techniques that can raise morale and help create a constant positive atmosphere within a business.
Companies such as Twitter, Facebook, Google and Zappos are places that people aspire to work, not only for their reputation but for their cultures. They are some of the largest companies in the world, so how do they master it? From stocked kitchens, yoga classes, parties, bonuses and fully expensed employee trips to allocating budgets specifically for culture promotion, employee team building and programs to promote community. This shift of power into the hands of the job-seeker, puts more pressure on businesses to provide an enjoyable, positive, but yet professional atmosphere.
If you’re considering creating, changing or just reviewing your own company culture, here are a few strategies to help.
Understand that your culture will change and evolve – that’s okay so long as it maintains its heart.
Finally, evaluate your staff against your culture. Evolving your corporate culture can sometimes require making the hard decision to let go of people who don’t evolve with it.
If you’d like to discuss this or any aspect of your recruitment strategy, drop me an email – firstname.lastname@example.org or call me on +44 (0) 1189 881143.
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