Business Development

Long before the sales cycle begins comes Business Development. Not to be confused with a ‘Hunter’ (expanding sales to new markets or geographies), a true Business Development Manager (BDM) is typically initiated long in advance of the Sales function.

Often possessing a technical background, a Business Development Manager will often begin by assessing the markets or customers with the greatest need for your companies’ products.

Startups often seek out their ‘Beachhead’ accounts to prove to the market that their solution is of value and secure further investment. Larger companies will seek entry into new verticals and therefore a strategy needs to be put in place to do so. Often advice needs to be fed into product definition, engineering and company marketing, but externally the BDM will typically work at C-Level within strategic accounts to produce a long term strategy that aligns their own companies product evolution to pair perfectly with their client’s interests.