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Senior Demand Generation Manager, Denver


Senior Demand Generation Manager, Denver


Job ID: 165080
Location: Denver, Colorado, North America
Salary: Great benefits and salary package!
Job Type: Permanent


My client, a leading manufacturer of software development tools for the IoT, Automotive, and Medical industries looking to hire a Senior B2B Demand Generation Manager who will be responsible for tracking, analysing and implementing all facets of demand generation activities.

This role will be based in Colorado. 

Requirements:

  • 7+ years of experience in B2B lead / demand generation for technology companies
  • Bachelor’s degree from an accredited University in Business or a related Technical Discipline
  • Experience in enterprise software with a SaaS focus is strongly desired

Key Responsibilities:
  • Review and revise existing lead generation activities. Establish goals and then construct, organise and execute an overall lead generation strategy and systems.
  • Manage all campaign activities in Salesforce and report results (open rates, click rates, lead to opportunity and opportunity to close rates, etc.).
  • Monitor and make metric-based suggestions for improving the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing programs.
  • Analyse and report on the impact of demand creation activities on sales pipeline, revenue, close rates and sales cycle length.
  • Be an in-house expert and advocate for marketing automation and CRM systems.
  • Lead our efforts in segmentation, data importing, data cleanup, lead management, etc.
  • Help plan, organize and execute webinars, paid search, mass mailings, events, SEO, etc.
Please contact Anna Chronopoulou at IC Resources for more information.


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