Head of Web
My client is a world leading multinational company in the software protection/ encryption domain now looking for a Head of Web for their offices in London.
You will be working with the key stakeholders across numerous business units, they need to own the vision and global roadmap that delivers the brand proposition, corporate boilerplate and content, product offering and content across all Business Units, core flow optimisation, as well as the overall web architecture to ensure that each site is world class, delivers what the customer and the business needs now and in the future and maximises the return of our huge volume of global traffic in downloads, revenue and engagement.
Key accountabilities within this role will be:
1. Website Strategy
*Create the vision for the websites ensuring they are world class.
*Own and deliver the overall website strategy and roadmap for each brand working with all key stakeholders across all business units to ensure we achieve our objectives. This will include: consumer acquisition (download and first purchase revenue on desktop and mobile), Mobile, SMB, central marketing and brand, customer support, HR and other teams as needed.
2. Manage the Web team compromising of web specialists, UXers.
3. Website Content, Architecture & SEO
*Look at the needs of the customer at this stage of the customer journey and grow out content to meet and exceed their expectations.
*Brief and drive online research requirements as needed.
*Own and manage the UX of our online web experiences (delivered with your team's UX resource).
*With support from UX, define the overall UX of both the site and architecture as a whole, as well as the in-page UX and gain buy-in from any relevant business units.
4. Website Optimisation for Core Flow & Analytics
*Working with web analytics and acquisition across relevant BUs, define the core flows and identify the key optimisation opportunities and create resource appropriate plans that tests both downloads and revenue by geo.
5. Website - Brand & Creative & Best Practice
*Working with all the BU and central marketing teams, manage the most appropriate way to deliver and bring each brand proposition to life.
Increased downloads per visit (for core products across each BU)
Improved revenue per visit
Improved engagement through increased pages per visit (without harming download metrics)
Increased customer satisfaction (web survey on customers finding what they are looking for)
Improved brand perception
Pages per visit
Please contact Simon Lawson for more info
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