A company’s culture is what truly makes it unique. It defines how your organisation interacts with each other and the teams interact with their clients, business partners and customers.
Essentially, it is the formula that inspires and motivates employees and what is responsible for attracting and attaining great talent. Creating a great company culture is not optional anymore. It directly affects employee retention, reputation, productivity and quality. It represents a set of behaviours, values, reward systems and rituals that make up your business.
The impression you get when you visit a company is from not only the behaviour of your employees, but by the office space itself. Working in a vibrant and aesthetically pleasing space that has aligned core values (and an inspiring persona) immediately creates a positive energy. This will not only improve employee output but make it a far more enjoyable experience.
However worryingly, an US study conducted in 2015 showed that only 31% of employees are engaged at work with 51% disengaged and 17.5% actively disengaged Click here.
Having conducted countless interviews, job-seekers consider culture as important as salary and benefits. For smaller businesses it can often be the difference between success and failure.
A survey by Deloitte shows culture, engagement and employee retention are some of the biggest challenges that business leaders face. Linkedin, Indeed and Glassdoor provide a company’s employment brand and their culture as public information. As a result, it is very easy to quickly determine what is an enjoyable place to work and what isn’t. Analysis of the Glassdoor database shows that employees give their company an average score of a C+ (3.1/5) when asked if they would recommend their company to others. (Bersin by Deloitte research with Glassdoor).
Creating a company culture that oozes success is not easy. There are a range of techniques that can raise morale and help create a constant positive atmosphere within a business.
Companies such as Twitter, Facebook, Google and Zappos are places that people aspire to work, not only for their reputation but for their cultures. They are some of the largest companies in the world, so how do they master it? Stocked kitchens, yoga classes, parties, bonuses? Fully expensed employee trips to allocating budgets specifically for culture promotion? Employee team building and programs to promote community?. This shift of power to the job-seeker, puts pressure on businesses to provide an enjoyable, positive, professional atmosphere.
If you’re considering creating, changing or just reviewing your own company culture, here are a few strategies to help.
Understand that your culture will change and evolve – that’s okay so long as it maintains its heart.
Finally, evaluate your staff against your culture. Evolving your corporate culture can sometimes require making the hard decision to let go of people who don’t evolve with it.
If you’d like to discuss this or any aspect of your recruitment strategy, drop me an email – firstname.lastname@example.org or call me on +44 (0) 1189 881143.
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